A group deep in conversation on a couch, notebooks open, one person making a point with his hand

    You have a technical co-founder. Who’s handling the human side?

    Executive coaching and leadership programs for founders who used to do it all and now lead leaders. From solo founders and founder teams to ventures with teams of 200+. We turn your standards into a leadership culture that executes without being chased.

    Book a Discovery Call →

    Every framework I use is published free, no form. Read how I think first →

    Is this you?

    If the timing is right

    01The round

    The round just closed. The board wants you to professionalise. Twenty hires are coming.

    What made this work is the one thing you can’t hire for.

    02The exit

    A founding engineer left. It showed how much still sits with you.

    You already know the answer. That’s the problem.

    03The roadmap

    The roadmap slipped. You know the problem is the team’s speed, not the plan.

    You’ve pushed harder. Nothing sped up.

    04The quiet

    Something is off between co-founders. Everyone can feel it. Nobody is saying it.

    The conversation has happened. Just not out loud.

    If one of those is true, we should talk.

    Book a Discovery Call →

    Reviews

    “Years in and still the most valuable hour of my fortnight.”
    Gareth FraserCEO, Colliers New Zealand
    Gareth Fraser
    “He works with genuine empathy and warmth, but isn’t afraid of telling you the unvarnished truth.”
    David EastmanCEO / Tech Investor / Advisor
    “…keeps me honest about how I’m tackling them. This last part is critical as it’s the bit most coaches skip.”
    Alex ManchesterCo-founder & CPO, Traffyk.ai
    Read every review →
    For founders, executive leaders and operators

    Every startup hires for the technical side first. The human side gets whoever’s left. Usually that’s you.

    I’m Alex Knight. I’m the co-founder for the human side. For founders on their own, for co-founders who keep having the same fight, and for the leadership team that has to hold the standard as you grow. Sydney based. Working Australia-wide.

    18+ yearsCoaching
    10,000+Coaching hours
    6 yearsCoaching for Tony Robbins
    Alex Knight at a retreat, pen in hand, listening
    Illustration: an empty chair with a coat on it, and a man holding up a gold lantern to a line of people
    The role nobody posts

    Co-Founder, Human Side

    For founders who used to do it all and now lead leaders. From solo founders and founder teams to ventures with teams of 200+.

    Reports to
    You. Will still tell you when you’re wrong.
    Location
    Sydney in person. Video anywhere in Australia.
    Commitment
    Two deep sessions a month. Direct access in between.
    Equity
    None.
    How 1-on-1 works →
    How it starts

    First you.
    Then the people around you.

    When the leader shifts, the team question becomes obvious. That’s when the program comes in.

    Alex Knight in a coaching conversation
    01 / Start here

    1-on-1 coaching

    Two 90-minute sessions a month, plus direct access in between. The decisions in front of you, and the patterns underneath them.

    How 1-on-1 works →
    Three leaders in conversation on a couch
    02 / Where it goes

    Team Coaching & Leadership Programs

    A six-month program for founder-led leadership teams. We work with you and your leadership team so the standard holds as you grow.

    What changesClearer ownershipStronger follow-throughFaster decisionsLess dependence on you
    See the program →
    Momentum

    Your human-side co-founder, between meetings.

    Momentum is the thinking partner I built for my clients. It lives in the client portal and on your iPhone, so the work keeps moving between sessions.

    • 01It asks the next question when you’re stuck at 10pm.
    • 02It notices when a slip turns into a pattern.
    • 03I read these conversations, so our next session starts further in.
    Talk to Momentum →Get the iPhone app →
    Momentum on iPhone: a client’s plan, with the mission, the primary goal and the numbers being tracked
    Momentum on iPhone: a conversation where Momentum asks a client what keeps the handover brief in drafts
    Momentum on iPhone: wins and session notes from the last three coaching sessions

    Replies are written by Claude, made by Anthropic. Alex reads these conversations.

    Alex Knight
    About

    Culture is the work

    I build cultures. I’m Alex Knight, and I do executive coaching, leadership coaching and culture consulting for founders, CEOs, operators and executive leaders. Based in Sydney. Working Australia-wide.

    Most people treat culture like the vibe. It isn’t. It decides what your people actually do when you’re not in the room.

    So I don’t just work on you. I work on you and the system around you. Fix one without the other and the old culture wins.

    The Source Code

    Every framework I use, published free. Read how I think.

    No form, no email. The same documents I hand my clients. Six to start with:

    All 39 frameworks →
    1. 01The Antifragile ManifestoA code for dignity, independence and convexity
    2. 20The North Star ProtocolEngineering strategic clarity
    3. 21The Time AuditReclaim the week you’re already losing
    4. 23The Decision ArchitectureA protocol for high-stakes calibration
    5. 30The Conflict ProtocolPrepare for the conversation you’ve been avoiding
    6. 31The Effective Feedback ProtocolClear is kind

    Illustration: two people lean in over a gold chess board at one table
    Discovery Call

    Thirty minutes.

    We work out what’s stuck, what the team needs, and whether I’m the right fit to help. If I’m not, I’ll tell you.

    Book a Discovery Call →No obligation.